You’re walking the floor at a major trade show and, glancing to your right, you see two people seated deep in their booth checking e-mails on their phones. This closed off demeanor wastes two precious resources their company invested on this show, time and money.
To get the best possible return on investment from your next trade show, here are six simple suggestions that don’t cost much money and will attract traffic to just about any booth:
- Stand. Believe it or not, you seem more open to engagement if you’re standing, smiling, and looking at people as they pass. By contrast, people are reluctant to distract you when you appear busy by sitting.
- Stage a conversation. If there are two of you…
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